ABOUT
Future Plus is a tourism consultancy that works with destinations, organisations, and local leaders to build tourism in ways that are thoughtful, inclusive, and lasting. Whether it’s helping a town create new visitor experiences or guiding a region through sustainable planning, we focus on solutions that reflect the character of each place.
Founded on the idea that meaningful tourism must start with people, our work begins with listening. We take time to understand the needs of communities, the potential of their landscapes and stories, and the goals they hope to achieve through tourism.
From there, we bring expertise in planning, product development, business strategy, and training, which are all tailored to support tourism that fits, lasts, and benefits everyone involved. Our approach is flexible, collaborative, and grounded in local realities. We’re not here to impose a model but to help places grow in their own way, at their own pace, with clarity and purpose.
Our Vision
We envision a future where tourism is driven by care for communities, culture, and the environment. A future where destinations grow on their own terms, and every travel experience is shaped with respect, intention, and shared benefit.
Our vision is to help build a world where tourism supports the everyday lives of local people, protects natural and cultural resources, and creates meaningful connections between visitors and places. We see tourism not just as an industry, but as a way to celebrate identity, foster understanding, and support long-term wellbeing. Through inclusive planning, creative thinking, and long-term partnerships, we aim to make tourism more balanced, more local, and more sustainable, one destination at a time.
Our Mission
Our mission is to help destinations shape tourism that is respectful, community-driven, and built to last. We believe tourism should reflect the spirit of a place, benefit the people who live there, and offer visitors a genuine experience rooted in local culture.
We work alongside communities, governments, and businesses to create tourism models that are practical and future-ready. We listen closely, plan carefully, and deliver solutions that respect the environment, strengthen local economies, and leave a positive impact. At the heart of our work is the belief that travel can be a force for good. By focusing on long-term planning, shared knowledge, and responsible growth, we aim to make tourism something that truly supports the people and places it touches.